Tasked with creating a complete brand from top to bottom, I created a brand guideline which ranged from logo and palette to brand position, which included proper usage and packaging/web mock-ups.
The quintessential branding project - a brand guidelines booklet. This project covers all the major brand points, ranging from positional/marketing statements, to logo design, a web mock-up, and print elements.
As one of my earlier projects, this was my first and most dedicated creation of a brand system. Creating this project, I learned a lot about branding elements such as brand positioning, colour theory, and the values of more schemantical elements such as positioning rules and scalability. Because of this, it transformed greatly through it's creation. You can see an example of this from early ideation such as the moodboards.
